seeds is a music blog dedicated to underground, up-and-coming, and indie musicians, with fanbase size as a non-issue (some bands it covers are already famous, some have barely started their careers). As the partner blog to music discovery and promotion engine hypetree, its editors mostly cover artists that have high interest scores on hypetree, but also musicians reccomended to them from around the web. This way, the quality of music is more important than the size of the musicians' fanbases.

The blog has an innovating article ranking system called seeds rank, where a rank of the most commented and Facebook "liked" articles are displayed on the right side of the page. This gives the readers of seeds the chance to pick which articles deserve the most attention; the current top-ranked article is about the indie-rock band The Artifacts .

The blog also garnered significant attention from a post about being kicked off Google+ , when Google+ was still very new.