either/or is a fairly recent addition to the world of MP3 blogging, officially starting out in April of 2006. While most of the posts are written by Hugh Lloyd, there is an extensive supporting cast of Anthony Scarcella, Doug Kavendek, Katy Trotter, and Brad Walters. Most every genre of music has been covered to some extent (except metal), though most of the posts are about indie, rock, and folk bands.

Music Bloggers United states that "Either/Or has had an eclectic and interesting mix of music since their inception in April of 2006."

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